Briefing
“The solution is in the problem.”
Everything starts with a chat, where we can talk about your project, the challenges, and what you need.
This’ll usually be a phone or video call, or could meet in person if we need to.
Right now, I’m here to ask questions, to look, to listen and to understand your problem.
Concept Design
To fully understand your problem, I need to examine it.
I’ll look at it from different angles. I’ll write, sketch and experiment.
And then I’ll have an idea. A concept.
The concept gives us a clear plan and a shared vision of how your visitors will experience your story.

“What you are seeking is the relationship: a synthesis where everything will come together in a neat combination like a jigsaw puzzle.”
James Webb Young
A technique for producing ideas
Scheme Design

Scheme design adds the next layer of detail.
We’ll be resolving all those fuzzy areas. Solving problems, in greater depth.
By the end, you’ll have a clear picture of what visitors will see, hear, learn and do, from the beginning of their experience, to the end.


Detail Design

Detail design is usually the longest design phase. It involves answering all of the questions.
By now the exhibition content is agreed. We’ve decided where everything is going, and achieved a good balance of exhibits and displays.
Now it’s time to look at every exhibit in detail and decide how everything’s going to work.
CAD Plans & Elevations
Dimensions plans and elevations of each gallery and design drawings of every exhibit are required.
Interactive Design
We decide exactly what the content of each exhibit will be, and how it’s going to be delivered.
Artefact Layouts
In museum projects, now is the time for us to plan all of the exhibits within each display case.
Electrics & Lighting
All the power we need for exhibits is shown on the plans and any lighting for displays is specified.
Digital Exhibit Briefs
AV subcontractors will require exhibit briefs, detailing the content and planned interactions.
Tender specifications
Every display, graphic panel and exhibit should be referenced on a specification for quote.



Technical Design

Ames Room – Hamleys, Prague
Designing an Ames Room was a unique challenge. To achieve the optical illusion, the room needs to be designed in false perspective. Visitors in one corner of the room appear larger than those in the other corner.
This is when the team really grows.
We’ve assessed the quotes and decided on the very best people to help us produce and install all of our display ideas.
During the technical design phase I’ll be working alongside the manufacturers, reviewing production drawings and digital content.
There’s a lot to do, especially if I’m designing the graphics and artwork ready for print.
This is when the team really grows.
During the technical design phase I’ll be working alongside the manufacturers, reviewing production drawings and digital content.
We’ve assessed the quotes and decided on the very best people to help us produce and install all of our display ideas.
I’ve got plenty to do, especially if I’m designing the graphics and artwork ready for print.

Ames Room – Hamleys, Prague
Designing an Ames Room was a unique challenge. To achieve the optical illusion, the room needs to be designed in false perspective. Visitors in one corner of the room appear larger than those in the other corner.


Production & Installation
During the production and installation phase, I’ll visit workshops to review progress and attend site during the installation.
We made all of the design decisions earlier but something always crops up that needs some new solution or a quick decision.
I’m often there on the day before the opening, just for peace of mind
Opening
All those months of hard work have lead up to today.
The work doesn’t end once the exhibition opens. We’ll want to review what’s been successful, and what we can improve on.
We’ll listen to visitor feedback and can continue to improve the experience.